The controversial NYC health department campaign against soda drinking had another interesting twist today as they released their video showing a man who appears to be drinking fat from a soda can.

Beware the video isn’t pretty but the now highly publicised campaigns of Health Commissioner Thomas Farley said once again in a statement that sugary drinks are a main contributor to the city’s obesity epidemic.

A 2007 health department survey found that more than 2 million New Yorkers drink at least one sugar-sweetened beverage each day, which can have as many as 16 teaspoons of sugar in one 20-ounce bottle.

The health department urges people to drink water or other drinks with no calories, or low calories, instead of sugary drinks.

Soda should be an occasional treat, as should some of the high-calorie coffee drinks sold in national coffee chains, the department said.

Earlier this year NYC was the first US state to introduce a sales tax for Soda’s which caused uproar in the State as few people believed it was justified or even worth while.

If you haven’t yet seen the video here is a chance to decide for yourself is it hard hitting and effective or just disgusting and irresponsible.

Here’s what some other bloggers had to say…
Prevention Matters: Drinking Fat – The Video

Drinking Fat – The Video. The New York City Department of Health and Hygiene raised a lot of eyebrows last summer with a subway advertisement that showed a soda bottle pouring globs of human fat into a drinking glass. …

City Releases Fat-Drinking Soda PSA

The New York City Department of Health has released a stomach-turning public service announcement to prevent people from drinking sugary soft drinks. The video, posted on YouTube and the Department of Health website, shows a smNYC New Fight Against Obesity Ad… The Anti Coke!

New York is really on a ball when it comes to it’s fight against obesity campaign. This will have you grabbing for water all day long. … anti-soda ad. by TaylorR on December 15, 2009. NYC New Fight Against Obesity Ad… The Anti Coke! You’ ll be reaching for something other than a soda at your next

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